Worked directly with VP of E-Comm and Head of Brand Creative to usher in Cue Health’s DTC offering and retail partnership strategy.

• Led partnership and GTM execution of Cue Health + Albertsons, launching Cue’s COVID-19 test offering in over 1,200 Albertsons locations nationwide

• Worked with our agency partner to develop product marketing email campaigns and media buying placements to introduce new product offerings

• Co-led partnership with Apple TV and MLB as their designated official COVID-19 provider