Co-led brand partnerships at Casper, one of the first DTC unicorns. Responsible for breaking the brand into emerging verticals that would help establish it as the go-to product for young, affluent, and trendy audiences. Worked directly with the VP of Brand Partnerships on ideation and execution of brand partnerships in verticals including hospitality, transportation, gaming, and consumer.

• Successfully led the launch of Casper’s B2B Trade Program for hospitality and short term rental properties, generating $2MM in topline revenue

• Led partnerships into eSports generating over 3MM impressions and driving over $1MM in revenue (The Drum)

• Spearheaded “concierge move-in” partnership with Bozzuto’s 250+ apartment properties in the Northeast