Worked directly with CEO, VP of Marketing, Creative Director, and agency partners on go-to-market campaign development for the world’s first fully biodegradable bottle.

• Ditched the typical “sustainable” branding playbook, and introduced an elevated, premium feel to an everyday commodity with the goal of making sustainability appealing to new audiences.

• Simplified the complex. Took complex scientific jargon and concepts and marketed them with simple messaging

• Co-led partnership discussions with leading brands including Nike, Converse, Helmut Lang, Coachella, Advisory Board Crystals, 1 Hotels and more