The longer version…

I’m deeply passionate about the intersection of business and creativity - arts, culture, music, fashion, and technology. I have an insatiable curiosity about learning how things work and are brought to life.

In my spare time, you can find me watching the Lakers, DJing, studying Vedanta, reading Sci-Fi or fantasy novels, or collecting coffee table books.

Things I care about:
Music, Fashion, Art, & Film
Eastern Philosophy
Ocean Cleanup & Health
Holistic Health
Design
Material Innovation
AI / future tech

Professional

I’m a brand strategist turned entrepreneur with over 12 years of experience in piloting one-of-a-kind partnerships, consumer branding, creative strategy, GTM product launches, and much more.

My career spans both consumer goods and technology. At NuORDER (acquired) and Wiredrive (acquired), I sold B2B platforms to clients like Nike, Red Bull, Chanel, Paramount Pictures, Patagonia, and more.

In 2018, I left B2B technology to join direct-to-consumer brand Casper where I led B2B strategic partnerships and worked with American Airlines, Airbnb, Mandarin Oriental, various eSports teams, The Standard Hotel Group, and Bozzuto, helping build Casper’s brand visibility while diversifying our sales channel mix.

With a strong desire to build a company and product from the ground up, I joined Cove as part of their founding team leading brand partnerships and brand marketing efforts. At the time of my departure, we had raised over $20M from leading investors including Marc Benioff, Valor Equity, and more to help solve the plastic crisis.

This blend of entrepreneurship and startup experience within CPG and software has formed a unique mental model of how I think about products and services.