The Personal Stuff…

I like making stuff. Always have. Taking ideas from 0 to 1? That’s my idea of fun. Whether it’s building a modern Ayurvedic brand, designing a bag from scratch, or creating jewelry inspired by ancient India, I love bringing the ideas I have in my head to life. It’s less of a job and more of an obsession, but it also just so happens to be a job - funny how that works.

When I’m not making things, you’ll probably find me watching the Lakers (painfully invested), DJing, reading sci-fi and fantasy (currently on The Stormlight Archive series), studying Vedanta, or collecting coffee table books as if there were enough space in my apartment.

The Professional Stuff…

Spent over a decade in brand, tech, and consumer goods. At NuORDER and Wiredrive (both acquired), I sold tech solutions to brands like Nike, Red Bull, Chanel, Paramount Pictures, and Patagonia.

Then, in 2018, I made the jump from tech sales to brand-building, joining Casper to lead strategic partnerships. Worked with American Airlines, Airbnb, Mandarin Oriental, eSports teams, The Standard Hotel Group, and Bozzuto to grow Casper’s visibility and expand distribution. After that, I joined as the first employee at Cove a $20M-backed startup (funded by Marc Benioff, Valor Equity, and others) trying to change the world by replacing plastic with biodegradable biopolymers.

Now? I’m building KÖPPEN, Salta (launching in late 2025), and a few other online brands.